3 Ways Brands Can Get the Most Out Of Jelly

 

Jelly is a new social media app created by Twitter founder Biz Stone, which enables users to find answers to their burning questions in real-time by crowd-sourcing opinions from the social network.
With 28,275 users on the first day and over 1000,000 questions asked in the first 7 days, brands such as Asda and Carphone Warehouse have been quick to experiment with the service of the app.

 

You start by taking a picture of something that you find puzzling or confusing (or select an image from your photo library) before adding a question and sending it out into the ether. Search-like targeting then poses the question to the users in your network which are most likely to know the answer.

The Jelly founders have clearly taken into deep consideration the marketing and business element of the app looking at how brands might be able to use the app and what value it can add beyond existing visual marketing platforms such as Instagram and Pinterest.

There are plenty of ways that brands can use Jelly but the three key opportunities for brands are:

1. Customer Service

Your customers will be using the app to ask questions which will mean that brands will be in the perfect position to answer. By using Jelly to answer these customer queries, marketers can showcase their brand expertise whilst also being helpful and provide good customer service.

2. Crowdsourcing Feedback

By using the right picture combined with a carefully constructed question, Jelly can be used as a powerful method for obtaining highly-valuable targeted customer feedback. This can then be used for inform multiple business processes from the final design of a product to testing the reactions of a potential piece of advertising creative.

3. Product Marketing

Jelly can be used as a potent tool for building a pre-launch buzz and anticipation for a new product or service by releasing ‘teaser’ pictures and questions ahead of release.

 

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